16+ years in advertising
I worked in the following categories: Automotive, Beauty and care, Household Supplies, Beer, Pharma, and Retail and Financial Services.
Brands I helped develop in Romania: Ciucaș, Timișoreana - beer brands part of URSUS Breweries, a subsidiary of Asahi Breweries Europe, IKEA, Staropramen, Nivea, Băneasa Shopping City, McDonald's, BRD - Groupe Societe Generale, Paduden.
Profile highlights: lateral thinking, concept-oriented, versatile approach.
2008 - 2010: Junior Copywriter at Leo Burnett
2010 - 2011: Copywriter at DDB Bucharest
2011 - 2014: Copywriter at Punct Advertising
2014 - 2017: Senior Copywriter at FCB Bucharest
2017 - 2019: Senior Copywriter at GMP Advertising
2019 - 2021: Senior Copywriter at Tuio Advertising
2021: Senior Copywriter at V8 Interactive
2021 - 2022: Senior Copywriter at Oxygen Comms
2022 - present: Senior Copywriter at PROPAGANDA
NOW: Senior Copywriter at PROPAGANDA and freelancer handling the social media and communication of local Bucharest restaurants such as Restaurant Mahala, and Coclintă Brasserie.
